AreaRep helps ambitious brands expand throughout Victoria with dedicated B2B representation, account development, market intelligence and strategic relationship management.
AreaRep becomes the on-the-ground extension of your organisation — representing your products, developing relationships, opening new accounts and strengthening your presence throughout metropolitan and regional Victoria.
Face-to-face representation of your company throughout Victoria.
Identify, engage and convert new retail and commercial opportunities.
Develop and maintain valuable customer and distributor relationships.
Develop and maintain valuable customer and distributor relationships.
25+ Years of Enterprise Leadership. Now Working for Your Brand.
John A. Chiodo brings more than 25 years of senior leadership and business-building experience across manufacturing, global sourcing, hospitality, and retail.
For the past 10 years, John owned and operated a pet food, animal supplies, and agricultural-products business, delivering threefold revenue growth, building strong partnerships, and launching a national e-commerce platform with over 1,300 products.
Decades of senior commercial leadership driving profitable B2B outcomes across Australia.
Comprehensive metro and regional field coverage keeping your brand connected everywhere it matters.
Specialized strategies tailored for retail, wholesale, and sustainable commercial expansion.
High-stakes representation that protects your margins and closes valuable industry contracts.
Corporate-level commercial discipline, deep sector expertise, and frontline market execution brought directly into your territory to scale your brand.
Corporate-level commercial discipline brought into your territory.
Understanding supply chains, distribution, customers and fulfillment.
Developing sustainable relationships rather than chasing one-off sales.
Melbourne Metro: Core urban retail and commercial accounts.
Melbourne Outer Suburbs: Dedicated coverage spanning North, South, East, and West.
Mornington Peninsula: Key regional and coastal distributor networks.
Geelong & Bellarine Peninsula: Commercial and retail expansion.
Ballarat & Bendigo: Established regional commercial centres.
Gippsland & Regional Victoria: Reaching underserved territories and regional hubs.
Confirm products, target customers, territory, priorities, commercial boundaries and conflicts.
Complete product training, agree sales materials, establish account data and approve messaging.
Begin the agreed call cycle, prospecting and account-development activity.
Our streamlined activation process gets your brand to market in days, backed by a clear 90-day pilot structure and scheduled monthly reviews.
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Showcasing partner brands across major trade shows, field days, exhibitions, and corporate events.
Representing partner brands at exhibitions, field days and industry events under a separately approved scope.
From $250 – $650 + GST per allocated business day + Monthly Retainer From $700 + GST
Professional, dedicated field execution structured to scale your Victorian market presence without the heavy overhead of fixed salaries and long-term HR commitments.
Hear what our clients have to say about working with Mordez. From strategy to execution, we’ve helped businesses transform their challenges into success stories — and we’re ready to do the same for you.
Business Director
“Mordez helped us restructure our business strategy with clarity and focus. Their insights were exactly what we needed to scale confidently.”
Operations Consultant
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Financial Advisor
“Professional, thoughtful, and results-driven. Mordez gave us tools that actually work — not just theories lorem ipsum dolor amet.”
Project Manager
“Working with Mordez was a game-changer. We gained strategic clarity and saw immediate improvements in team performance.”
Strategy Analyst
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Growth Strategist
“Mordez didn’t just consult — they partnered with us. Their advice was instrumental in our market expansion lorem ipsum dolor amet.”
Once the 3-step alignment and brand onboarding are complete, field deployment begins rapidly according to the agreed call cycle.
We cover Melbourne Metro, all outer suburbs (North, South, East, West), Mornington Peninsula, Geelong, Ballarat, Bendigo, Gippsland, and key regional hubs. Interstate coverage is available by negotiation.
Engagements utilize a reserved daily rate (starting from $250 – $650 + GST per allocated business day) combined with a monthly retainer (from $700 + GST), providing complete flexibility without long-term HR lock-ins.
The partnership operates with a practical 7-day notice flexibility.
Let’s discuss where your next market opportunity is and map out a practical pilot tailored to your growth goals.
